DJ Big N, also known as Nonso Temisan Ajufo, the disk jockey for Mavin Records, has given Nigerian musicians advice on how to increase their chances of winning at the Grammy Awards.
Recall that South African celebrity Tyla defeated Nigerian musicians Davido, Burna Boy, Ayra Starr, Omah Lay, and Wizkid in the Best African Music Performance category at the 68th Annual Grammy Awards on Sunday.
DJ Big N responded via his X page on Monday, claiming that Nigerian musicians’ lack of participation in American music seminars and events was the reason for their subpar performance at the Grammy Awards.
He encouraged them to follow in the footsteps of multiple Grammy-winning Beninese singer Angelique Kidjo by attending more American music events and participating in the Grammy selection process.
The fact that so many gifted Nigerians were nominated but failed to win the Grammy this time hurts a great deal,” he remarked. The truth is, though, that legends like @angeliquekidjo and @YoussouNdourSN have demonstrated the value of involvement outside of award shows.
“Kidjo is making her presence known at those seminars and events. We must follow suit if we wish to alter the game. Join the @RecordingAcad voting body and participate in the process throughout the year. We really leave our mark in this way. I wish you well in the upcoming year, but let’s also help shape it.